Digital Marketing is always moving and it is quick to evolve, this is one of the biggest differences when compared to more traditional marketing methods.
What is the big digital marketing technique one month could be practically non-existent in a months time.
So any business should always be examining the trends to ensure they are maximizing their marketing techniques.
In digital marketing following the trends isn’t a bad thing and it can actually help you predict what the next big trend will be.
This will allow you to capitalize on things first and strengthen your businesses position. So, let’s get down to it shall we, and look at some of the biggest marketing trends. Remember digital marketing is always evolving so capitalize on these trends while you still can.
Augmented Reality and Virtual Reality
If you have never heard of the above terms then you are living in the past! Both augmented and virtual reality where once written off as gimmicks that would never stick around and for a while, those assumptions seemed to be correct.
However, not anymore augmented and virtual reality is becoming more and more commonplace. Advertisers use augmented reality so people can see their products in greater detail like they are wearing the outfit/ accessory themselves!
Virtual reality is being used for much the same thing although due to the greater expense it isn’t quite as commonplace yet. But both augmented and virtual reality are becoming more popular year on year so following this trend is certainly advisable.
Your website needs push notifications so if it doesn’t have them get them added. Push notifications are more than just friendly reminders that people haven’t finished a checkout they can be used for all kinds of things.
They give you a more effective way to gather leads on potential consumers and a more personal way to communicate with people all in one convenient package.
On a more base level push notifications are a great way to increase conversions, you’ll be getting a lot more visitor to buyer hits with push notifications in place.
Whether you are a traditional e-commerce business or not push notifications can be very helpful and are a trend to look out for.
If you have ever watched a Sci-Fi program or movie where people just talk to the computer to ask questions and thought about how helpful that would be in real life then you’re probably ecstatic with the recent advancements in voice communication.
Amazon’s Alexa and Google Home are just two of the most common names but there are plenty more being developed.
Voice search is becoming increasingly common and is being utilized by a growing audience of people on devices like tablets and smartphones.
So, if you want to keep up with the trends then you should think about implementing voice search/ communication on your businesses website.
But you can go even further because voice search is also changing the way we think about SEO. When using your voice to search you will be using more natural speech so altering your SEO or website to reflect that could certainly be beneficial.
It will also allow you to deliver more information to consumers and can be tied into your existing SEO strategy.
Chatbots are used by businesses across a wide range of industries but there is a big difference between a high-quality bot and a poor-quality one.
If you want your business to stay on trend with the latest digital marketing techniques then you should first ensure you have chatbots and that they are reasonably advanced.
There is a lot of evidence to show customers like chatbots especially the more advanced ones that can help answer questions and will always be able to refer a customer to a person if needs be.
A. I technology like chatbots also allows your business to still function while you and your staff are not available as well.
These means customers can still use your website late at night and simply use the chatbot to get any assistance they need. Chatbots are only going to become more commonplace and advanced in the next few years so start utilizing them.
Some digital marketing techniques never seem to lose popularity and video marketing is the perfect example of that. Millions if not billions of videos are viewed every day across social media and if you want to reach a big an audience as possible then your business will need some form of digital marketing.
You don’t need to pay for expensive TV ads either thanks to websites like Facebook and YouTube you can reach people much more easily and cheaply. This is a trend that has continued for years now and it is only getting more and more popular.