There are a lot of responsibilities for businesses these days and one of the most complex parts of a business’s operations is marketing.
Designing a marketing strategy is time-consuming and difficult and if you don’t have any experience with marketing then there is no guarantee that it will even be effective.
Which is why many businesses, regardless of their size will hire a digital marketing agency to assist them.
A Digital Marketing Agency gives you a shortcut to success in many respects, you get experienced professionals and with so many agencies available all you have to do is find the one that is the best match for your business.
However, while getting a digital agency for your business does certainly have its benefits it is not without negatives either.
Below, I have outlined the pros and cons of hiring a digital marketing agency in more detail so you can better judge whether it is something you think would benefit your business.
Pros of Hiring A Digital Marketing Agency
Professional Assistance: One of the biggest pros of hiring an agency is that you will get the help and guidance of experienced professionals.
With a digital marketing agency, you can benefit from the skill set of these professionals and get a more high-quality and effective marketing strategy set-up.
Cost-Effectiveness: Hiring a digital marketing agency for your business’s marketing needs might seem expensive but it is actually more cost-effective than you might think. Hiring your own in-house marketing team/ person will still be an expense after all won’t it?
When you are hiring an agency you can use them when you need them, they don’t need to be on a retainer you can use them on a project to project basis if you prefer.
Plus you will be paying for experienced professionals services which can help you achieve greater results in the long run.
High-End Equipment: Another great benefit to getting a professional digital agency to assist you is that they will have high-quality, professional equipment.
With this, they will likely be able to find out more information about your customers and therefore design better marketing strategies.
Greater Creativity: Marketing can be done in a number of ways and a professional digital agency is going to be more creative than a new relatively inexperienced in-house team in the majority of circumstances.
If creative marketing is important to you hiring a digital agency is one of the best things you can do.
Cons of Hiring A Digital Marketing Agency
Divided Attention: The main con of hiring a digital marketing agency for your business is that you won’t have their undivided attention. This makes sense digital marketing agencies are businesses themselves after all but because any agency you hire won’t be focusing solely on your business mistakes could happen.
If you had your own in-house team instead then your business would be their only focus. If you are hiring a digital marketing agency for all your businesses marketing needs they might not be as alert to make changes as they switch between clients.
An in-house team will be faster and more efficient when it comes to this kind of ongoing work.
Business Understanding: Another con to hiring a digital agency is that they won’t fully understand your business right away. It will take some time for them to get accustomed to your businesses style and culture.
The time needed will vary some agencies might be very quick while others will be much slower. In short, it might take the agency longer to really start producing content or building a strategy that properly benefits your business.
Could Be Quite Expensive: I listed cost-effectiveness as a pro and I stand by that but a potential con with hiring a marketing agency is that it could also end up very expensive as well.
Costs can mount up without you really realizing it especially when you consider how many different ways digital marketing agencies can be paid.
You could pay by the hour, pay a monthly retainer or get a personalized quote for a project. Make sure the payment plan you have set-up is the best match for your businesses needs and don’t be afraid to haggle or look around for the best price.
What Should You Do?
So, should you hire a digital marketing agency or not? Well now you know the pros and cons it is really up to you.
Getting instant access to experienced professionals is going to be very beneficial but make sure you take the potential cons into account and ensure you give the agency enough explanation of what your goals are.