SEO is incredibly versatile it can be used for almost any kind of business and is a great way of improving your digital footprint.
However, because of its versatility, many people can be at a bit of loss for how to use it effectively.
There is more to SEO than just inserting some keywords and including a few backlinks. An effective SEO strategy should be approached like cooking a fine meal. There are plenty of great components that go into an effective SEO strategy just like many different ingredients make up a fine meal.
The challenge is in knowing how to use these components effectively to make an effective strategy. It might sound quite simple but in practice, it is delicate work that requires precision and carefully balancing risk and reward.
So, now you know a little about how SEO works how does it actually affect hotels?
Hotels are tricky businesses to market because there are so many different ways it can be approached. Competition between hotels and other similar types of business is also incredibly fierce in most places so getting your hotel to stand out amongst the rest is no easy task.
But it can be done and an effective SEO strategy is what can really make a difference. So, whether your hotel is in a popular tourist spot of hidden away in a more niche neighborhood a good SEO strategy will almost certainly help you attract customers.
Let’s look at some of the main benefits of implementing SEO for your hotel in more detail.
Standout Amongst The Competition
Where there is one hotel there is likely to be another not too far away. Such is the nature of hotels, especially in more popular tourist destinations.
So, to summarise
- Hotels face a lot of competition which means you need to stand out. There are numerous ways you can do this but SEO is a great starting point to work from.
- Think about it like this, if your hotel is struggling to attract customers then you might advertise cheaper deals to attract new customers.
- But if no one actually visits your website or you haven’t advertised in the right places then people won’t find out about the deals, will they?
Having an effective SEO strategy in place will help you bring people to your website and find the best places to advertise your hotel.
One other benefit about SEO is that it is a long-term strategy that won’t just help your business stand out from the competition but it will help it stay at the forefront.
Competition between hotels (and other similar businesses) is rife so having an effective, constantly evolving SEO strategy will help your hotel stay ahead of the competition at all times.
Improve Hotel Credibility
There are a number of factors involved in ensuring your hotel is a success but one of the most important is to ensure your hotel is credible to people. This basically means that you appear trustworthy and dependable to people.
This might sound simple and easy enough but actually making your hotel appear credible to people isn’t always going to be easily accomplished in fact, it rarely is. And one benefit many people don’t realize about SEO is that it can help improve your businesses credibility.
But how does SEO do this for you Hotel?
Well, there are actually quite a few ways SEO can be used to improve your businesses credibility and you can employ most of these methods to great effect.
One of the best ways to improve your hotel’s credibility is to generate more user reviews.
Reviews are taken into consideration on many search engine algorithms so they can be a big help when it comes to improving not just your search ranking but also your credibility to potential customers.
An effective SEO strategy will help you make customers more willing to leave a review and you can do this is a number of ways.
You can utilize emails, social media messages, add incentives and much more. Plus, the more reviews you have the more credible your hotel will be.
Of course, SEO is designed to not just help you rise in the search rankings but it will also help you stay high in the rankings as well.
By having a high presence in the search results you will also by default appear more trustworthy to potential customers as well.
When it comes to hotels the importance of credibility can’t be underestimated and by having an effective SEO Marketing Service in place you can be sure your hotel always looks credible to customers.
Build Customer Loyalty
SEO or search engine optimisation if we are being formal is primarily focused on harnessing the power of internet searches.
This brings many benefits to businesses and in the case of hotels, it can help in a great variety of ways as we’ve already discussed. What might not be immediately apparent is how this relates to customer loyalty.
But SEO and customer loyalty are more closely connected than many people realize and an effective SEO strategy can improve your hotel’s customer loyalty in many great ways.
So, how can you use SEO to build customer loyalty?
Reviews are again a great way to build loyalty amongst your customers especially if you reply and follow up their reviews as well. But reviews are just the beginning you can also use SEO to promote deals to existing customers and build rewards programs.
Personalization also plays a part in this as well and one of the best ways to use SEO to build customer loyalty is to promote a refer a friend scheme. Which means you are attracting new customers while improving relations with your existing ones as well.
To go back to our culinary metaphors from earlier customer loyalty and SEO can be thought of as two different yet very complementary ingredients. When used together effectively in a professional SEO strategy they help each other.
SEO goes much further than just bringing people to your website it can do plenty of other great things when the right strategy is designed.
Build A Stronger Digital Presence
The internet is the future of business, isn’t it? Well actually no that is not quite the case these days. Nowadays it is the presence of businesses as well and any hotel hoping to succeed in today’s climate should have a strong online presence.
A website is a good first step but you can have the best website in the world and it won’t make much of a difference if no one is actually visiting it.
This is an all too common mistake that many businesses and especially hotels make. They focus too much on the visuals and appearance without thinking about how many people will actually see the website in question. Now a high-quality hotel website should definitely look good and be mobile friendly of course.
But your SEO strategy is what will go that extra step and help ensure people actually see your website. There are numerous ways you can utilize SEO to do this with the most well-known being to use keywords.
Keywords are an integral part of SEO and when used correctly they can help boost your presence online.
A big part of any SEO strategy is keyword research and knowing how to effectively use them in your website’s content.
But keywords themselves come in many different forms there are longtail keywords for example which aren’t as commonly used but they have the advantage of catering to a niche audience and having less competition with other more commonly used keywords.
Keywords aren’t the only part of an SEO strategy though and it could be argued then when it comes to building a stronger digital presence there are actually more important areas. A hotel can build a stronger digital presence by utilizing backlinks to other websites, listing your hotels’ details on business directories, tourism websites/ blogs, reviews and much more.
Guest blogs, for example, can be used to get your hotel’s name out there to other people who would otherwise not use the standard keywords to find you.
While also at the same time expanding your digital presence. A strong digital presence is essential for hotels and SEO is also about building one.
And as you’ve seen from the above examples this is something that can be accomplished in many different ways. Keywords are a great start but any hotel hoping to build a stronger online/ digital presence will have to look beyond just those.
But as you have seen there are many different components to SEO and plenty of ways to build an effective strategy.
Finally, another great benefit to implement SEO for hotels is that it will help increase profits! SEO is all about bringing more attention to your hotel and this, in turn, should help bring about more custom. Many of the benefits we’ve looked at will also help increase your hotel’s profits as well.
Think about it like this, one of the benefits we’ve looked at already about SEO is that it can help your hotel stand out from the competition. Standing out from the competition will help your hotel attract more customers as well. This, in turn, will help your hotel increase its overall profits and have the opportunity to grow and develop further.
Likewise improving your hotel’s credibility and improving customer loyalty will also help drive sales and increase profits as well. SEO is, therefore, an essential part of any hotel’s long-term profit-building plan and should not be underestimated when it comes to its importance and long-term value.
Hotels of all sizes can benefit from having an SEO strategy in place and many hotels are missing out by not doing so. Literally, thousands of additional customers could see your hotel and what you offer with the right SEO strategy in place which dramatically increases the number of customers you can reach.
More reach means the greater opportunity for profits, so if you want to ensure your hotel has the best chance of success SEO is incredibly important. With so much competition between hotels and other similar businesses, you will want to ensure you have the best chance to increase profits as much as possible.
So, now you know more about the many benefits of SEO when it comes to hotels let’s look at how you can go about building an effective SEO strategy in more detail.
Building The Strategy Yourself
So, you are going to need a high-quality SEO strategy in place if you want your hotel to have the best chances of success. The next step is to design and then implement that strategy, the first thing most business owners/ managers will ask themselves at this point is whether they can do it themselves?
So, what’s the answer to this question then? Well to put it simply yes you can design and implement an SEO strategy yourself. The bad news is this strategy will likely not be very good, to put it bluntly.
SEO might sound simple when you read about it but there are a lot of things to consider when designing an effective strategy.
It takes experience in SEO to really build something that will have the best chance to succeed and help your hotel attract customers.
Reading about the basics of SEO will only go so far and will not give you the knowledge you need to build an effective strategy. So, unless you are already experienced in SEO especially within the hotel sector then trying the do-it-yourself approach is not really recommended.
Going To A Professional
So, if you can’t really build an effective SEO strategy for your hotel yourself then what other options do you have? Well, the best method is to go to a professional Internet Marketing Agency like us! Getting professional, experienced assistance with your SEO strategy is the best way to guarantee its success.
With professionals onboard, you can better guarantee that your SEO strategy will actually capture the attention of your target audience. But bringing more traffic to your website is just the beginning effective SEO aims to ensure as many visitors as possible turn into long-term customers.
Visitors are good but you need to convert them into customers, don’t you?
With a professional digital marketing agency handling your SEO your chances of doing this dramatically increase. A digital marketing agency will also be able to greatly improve the quality of your strategy by using more advanced SEO techniques as well and they will have the experience needed to ensure they are making the right decisions.
Doing your own SEO especially when you only have a basic knowledge is a lot like throwing things at a wall and hoping something will stick. Whereas a professional marketing agency will have the knowledge and experience to build you an effective SEO strategy with a greater guarantee of success.
Trying to accomplish this on your own without the experience and knowledge you need is going to be very difficult. You might be able to put something basic together but there is a world of difference between what a professional digital marketing agency can achieve and a beginner.
So, if you own a hotel or are currently managing one and you want to ensure it reaches new people and grows into a successful business then you need a high-quality SEO strategy in place.
It’s the best way to ensure your hotel standouts from the crowd and will be sure to help you improve creditability, increase profits and much more.
Many hotels are missing out by not taking advantage of the several benefits an effective SEO strategy can give your business.
Yes hiring a digital marketing agency to design and implement an SEO strategy is an additional expense but one that is certainly worth it when you consider all the benefits it can bring your hotel.