Hiring a Web Design Agency for Your Local Business
The Ultimate Guide to Hiring a Web Design Agency for Your Local Business
When looking for a web design agency to create your local business’s website, you’ll need to keep many things in mind.
Choosing the right agency for the job takes more than just finding one that fits your desired price range. It can actually be quite difficult to make the right decision, which is why we designed this guide!
With our tips, you’ll be able to choose the right web design company so you can rest assured that your website is going to meet your needs.
Before You Jump Right In…
There are things you’re going to need to do before you get in touch with web design agencies. This is to ensure you are able to properly communicate with them about your requirements and desires in order for them to understand what you’re looking for.
The best thing to do is ask yourself the following questions:
How complex is the project? Do you want a basic website, e-commerce solution, etc?
How many pages do you need?
Will you need to integrate existing social media accounts?
Do you prioritize search engine optimization?
What is your desired deadline?
What websites in your industry do you want to take inspiration from?
What are things you don’t like?
These are all important things to answer so you can better communicate with your web design agency. When they know what you want, the right designers will able to meet your standards with no confusion.
Make sure they provide you with a portfolio of websites they’ve designed. Not just that, but take a look at the live website itself so you can get a better feel of how their design works in action. Take note of the industries they’ve worked in and if they are similar to yours. If you like what you see, then that’s a great start.
This is extremely important for both of you. Make sure the methods of communication are agreed upon and that the agency you work with is able to give you a prompt response. The agency you choose for your project should be able to get back to you in a reasonable amount of time so you know the status of your website. If you are going to pay them, then you deserve their time and attention.
Don’t be afraid to ask about the experience a web design agency has in their industry. The range of experience can be varied depending on many different things.
Ask about what different types of industries they’ve designed websites for to see if any are similar to yours. If they specialize in blogs but you are in need of an e-commerce website, then you’ll probably need to look elsewhere.
Other aspects to consider when determining the experience of a web design agency include the technical stuff. These are things like graphic design, Photoshop, HTML, CSS, and PHP. Basic knowledge of these things are important for web designers to create attractive websites that are functional.
Local SEO Knowledge
Since you are running a local business, it is absolutely essential for your website to incorporate local search engine optimization.
The web design agency you roll with should be able to implement optimized content as well as modify the site’s metadata so that it will be noticed by Google that your website is relevant to your local area. Things like the integration of your Google Business location are important as well.
A website that looks good is one thing, but a website that turns your visitors into leads & customers is just what you want. A web design agency that has knowledge in marketing will be able to design your website in a way that generates leads.
The agency you choose should take the time to understand your business so they can do research on that specific market. They should also be able to assist you with the integration of analytics tracking so you can have a method to measure success.
Up to Date on Trends & Tech
It’s important for your website to look up to date so your visitors are more likely to trust your business. The way your website looks should have a good first impression. After that, it should be easy to navigate. Mobile responsiveness is a must so your site looks good on all devices. With the implementation of modern graphics & layouts, users will have an enjoyable time on your site.
As long as you keep our tips in your back pocket, choosing the right web design agency for your local business should be a breeze.