7 Simple Tricks SEO Companies Use to Rank Websites Higher in Search Engines
SEO companies have plenty of ways of helping you get your website higher in the rankings. Competition between businesses is so strong these days that even falling on page two can be as bad as falling on page 20! So, you want to get on the first page and an SEO company can help you achieve that. But how do SEO companies do this?
Well, there isn’t one easy, foolproof method I’ am afraid which is why any experienced SEO company will employ a number of different tricks to get your SEO ranking up. Many people underestimate just how effective SEO can be, they think all an SEO company will do is add keywords and that will make your page appear higher in the search results.
It isn’t that simple and any good SEO company won’t just want your website to rise higher in the rankings they’ll be working out a way for it to stay there.
So, let’s look up 7 tricks SEO companies can use to rank your website higher.
Increase Your Site Speed
This is one trick that many people don’t realize an SEO company can actually help with. A slow website is not going to be something many users today will put up with if a website doesn’t load within a few seconds the majority of people will simply look elsewhere and this will quickly knock you down the rankings.
An SEO company can help you identify issues that could be causing a slow speed and they will help fix them so your website can run more smoothly. Thus increasing your ranking as you get more visitors who actually stay on your website for longer.
Making Your Site Mobile Friendly
More and more people are utilizing technology like smartphones and tablets to do the majority of their internet browsing.
An SEO company can help you get your website ready for the mobile platform by helping you design a more mobile-optimized site. This will help you get more mobile visitors and therefore improve your ranking in the search results.
Creating New Content
A good high-quality website isn’t simply one that looks nice it should be one that is constantly evolving and provides interesting content. An SEO company can help you create new and exciting content that will appeal to your target audience.
By creating new content you aren’t just improving your chances of getting returning customers/ visitors to your website but you can also better improve your keyword strategy and social media presence. Every time you create a new blog post or video you can then share it on social media which will, in turn, help you generate more visitors.
Improving Your Social Media Presence
Any business looking to stay high in the search results should have a solid social media presence. It might sound simple enough but building an effective social media presence is difficult but an SEO company can help do it.
Social media pages will show up in search results as well after all and an SEO company can help you improve your presence in a number of ways. This can be especially useful when it comes to building a stronger presence on social media platforms and it will be a valuable way to network as well.
Utilizing New Keywords
We can’t talk about SEO companies and not mention keywords, can we? But SEO companies do much more than just research your target keywords and find ways to put them in your website’s text! One of the more innovative ways SEO companies can increase your search ranking is by using long tail keywords.
These keywords are longer and more specific and not as commonly used as your general keywords. Buy by adopting them into your SEO strategy you will be getting more relevant traffic and because they aren’t as common you can get ahead on your competition by using them!
Tweaking Your Website Design
A few small tweaks to your website’s design can create a much more positive user experience which can go a long way towards improving your search results ranking. An SEO company will be able to advise on tweaks to your website design and can make it more user-friendly.
There are a number of ways SEO companies can do this from simplifying the design to adopting better menu navigation.
Optimizing Your Images
Pictures and photographs are essential to any website, aren’t they? But if they are not optimized properly they can cause a lot of issues from lowering your website’s speed to messing up the layout and much more.
One trick a good SEO company can employ is to make sure your images are properly optimized by ensuring they are the right size and format.